Successful restart after four years

Final report of INTERMOT 2022

The first motorcycle trade fair of the year attracts motorcycle fans and the international trade

The INTERMOT, International Motorcycle and Scooter Trade Fair in Cologne, which ended on Sunday, 9 October 2022, experienced a successful restart. As the first motorcycle trade fair of the year, the event presented world premieres and innovations but also new products that had already been introduced digitally over the course of the year. At INTERMOT, the motorcycle community, motorcycle fans and the trade, could finally see the motorcycle experience world and all exhibited models live and in colour again.

"After a four-year interruption due to the pandemic, the motorised two-wheel world is back in Cologne, and the visitor response underlines how important an industry platform is, especially under difficult circumstances. Consumers and the trade are looking forward to being able to go to trade fairs again, to experience and touch the products up close, especially such emotionally charged lifestyle products like motorcycles or scooters. The mood among trade fair participants was very good. One could sense that the industry had missed exchanging ideas in such a framework again. That had simply been missing in recent years. Even if the industry was not yet completely represented in Cologne after the pandemic, INTERMOT 2022 has demonstrated its strengths as a trade and consumer fair and positioned itself on the market again."

Oliver Frese and Reiner Brendicke
Chief Operating Officer of Koelnmesse, General Manager of the German Motorcycle Industry Association e.V. (IVM)

Total of around 100,000 private and trade visitors in Cologne

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INTERMOT 2022 registered a total of around 100,000 visitors from 75 countries. The international specialised trade for the brands participating in Cologne thereby represented around 20 percent of total visitors, around 30 percent of which came from abroad. They informed themselves about the offering of around 500 exhibiting companies and brands from more than 30 countries. More than 80 percent of the visitors were satisfied with their visit to INTERMOT 2022 and would recommend the trade fair. Nearly 40 percent of private INTERMOT visitors were under 30 year of age.

"INTERMOT thus also makes an important contribution to addressing new target groups. This is also underlined by the feedback of our exhibitors, who praised the high quality and the detailed specialised knowledge of INTERMOT visitors and reported intensive discussions", Oliver Frese and Reiner Brendicke continue.

The flow of visitors into the Cologne exhibition halls was enormous

Especially motorcycle fans were enthusiastic about finally being able to admire, sit on and even ride the more than 1,300 motorcycles and scooters that could be discovered in Cologne in the halls and on the neighbouring event grounds. The flow of visitors into the Cologne exhibition halls was enormous from Thursday to Saturday, the test track was hardly able to deal with the crush. Especially the e-test track with brand new e-motorcycles and e-scooters and the 125 cc test track for new and returning riders were very much in demand.

Young public with strong representation

INTERMOT 2022 thus provided the young target group with the perfect entry point with the WORLD OF 125 cc – from a comprehensive assortment of 125 cc machines through the right equipment to driver's license advice and of course the test track, both young bikers and friends of the B196 driver's license found everything they need.

"It's only a shame that some manufacturers were not in Cologne, but INTERMOT was also a great experience just as it was. One can try out sitting on any machine and test many bikes on the test track. The 125 cc test track was paradise for me as a driver's license rookie. And now I know which bike I want to buy", a visitor using the school vacation to already come to INTERMOT on Thursday was pleased to say.

WORLD OF SHOP@INTERMOT

The WORLD OF SHOP@INTERMOT was also well-received by the public. Consumers had the chance at INTERMOT to buy products for the first time at the trade fair, primarily from the clothing and helmets sections. Long lines formed at many exhibitors with visitors looking to secure something new at the end of the season for the first ride in the coming spring.

"The conceptual adjustment, including sales at the trade fair, was a complete success for us. Our stand was practically under siege on the visitor days. Vistors also expect to be able to buy at a motorcycle trade fair."

Matthias Kroner
Country Manager Rukka Motorsport Germany/Austria

Well-attended highlights in the event programme

The WORLD OF eNNOVATION exhibitors received a great deal of attention. Especially the providers of e-bikes and e-scooters reported very good and promising discussions with potential traders on the trade visitor days and great interest in vehicles with alternative drive technologies on the public days.

In addition to the test drive track, the stunt shows, the European Street Freestyle Championships and the special shows, such as the UNIQUE MOTORCYCLES, were well-attended highlights in the event programme of INTERMOT 2022.

The next INTERMOT takes place from 1 to 6 October 2024.

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